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Pragati Chauhan1 , Ernie Cadotte2, Anandajit Goswami3, Bindu Agrawal4 and Meenal Rawat5

First Published 26 Sep 2026. https://doi.org/10.1177/jlais261488666
Article Information
Corresponding Author:

Pragati Chauhan, School of Business, Manav Rachna University, Faridabad, Haryana, India
Email: pragati@mru.edu.in

1School of Business, Manav Rachna University, Faridabad, Haryana, India

2Haslam College of Business, University of Tennessee, Knoxville, TN, USA

3Manav Rachna Centre of Peace & Sustainability, Faridabad, Haryana, India

4Manav Rachna University, Faridabad, Haryana, India

5School of Education & Humanities, Manav Rachna University, Faridabad, Haryana, India

This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Abstract

This article examines the connection between conscious leadership practices and financial performance in a comparative study based on the Conscious Capitalism framework using a simulation. Based on modeled scenarios in the 3D-printed carbon fiber bicycle industry, the article uses the Conscious Scorecard and Balanced Scorecard to evaluate the environmental stewardship, human capital investment, community relations, health and wellness, and supply chain integrity of six companies. The results of the simulation indicate that purpose-oriented leadership practices could be linked to higher organizational resilience, whereas profit seems to be a by-product of developing a conscious culture (Bhaskar et al., 2023; Jum’a et al., 2024; Rodríguez-Aldana et al., 2024). Companies that had preinvested in staff welfare, environmental, and community relations showed better simulated recovery dynamics, and those that concentrated on short-term profits were unstable and had reputational risks. Such results add some preliminary knowledge to the Conscious Profit Matrix, suggesting that conscious leadership is a possible strategy in modeled settings. Although the findings are not supposed to be causal evidence, they can provide conceptual directions for future empirical study, as well as show possible applicability to other contexts like the Global South, where corporate social responsibility can become systemic value creation based on conscious variables.

Keywords

Conscious Capitalism, conscious scorecard, conscious leadership, simulation

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